Pricing Strategies


»  What Price Is Right?

How much should you charge for your services? No more than the customer is willing to pay. How do you know what the market will bear? Find out how to set a fair price for your services without taking your customers to the cleaners or short-selling yourself.


»  Show Me The Money

Most disputes between consultants and their customers can be easily avoided with proper planning. Voltaire once said, “When it is a question of money, everyone is of the same religion.” Your customers don’t want any surprises, and neither do you! The following suggestions will help ensure that you and your client are on the same page before you begin work.


»  How Will You Get Paid?

Every customer has a choking point—the point at which the cost of a service becomes unacceptable. However, it is important to understand that sometimes it’s not what you charge but how you charge that makes the difference. Before you perform consulting work for a customer, it is important to agree upon a mutually beneficial fee arrangement.